- IHOP’s decision to rename itself IHOb, or the International House of Burgers, infuriated many customers.
- We were skeptical of IHOP’s ability to craft burgers that matched its pancakes in quality.
- But after trying the new burgers (with a side of pancakes), we were IHOb converts.
IHOP’s rebrand as IHOb — the International House of Burgers — left many customers skeptical.
Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the “P” to a “b.” On Monday, IHOP announced that the “b” stood for burgers.
“Burgers are really kind of unexpected for us, so we had to do something creative to get everyone’s attention,” IHOP’s president, Darren Rebelez, told Business Insider. “But the pancakes aren’t going anywhere.”
The renaming, while temporary, sparked backlash from customers. Many remained unconvinced that IHOP’s burgers could ever compare to its pancakes.
So we at Business Insider decided to try the new burgers for ourselves. Here’s the verdict on IHOP — or IHOb’s — controversial new menu item.
We didn’t have room in our stomachs to down all seven burgers, so we settled for two: the Cowboy BBQ Burger and the Big Brunch Burger.
The toppings only enriched the experience. The burger was well-sauced, avoiding unnecessary messiness, and the onion rings provided a nice punch of flavor and texture. The tomatoes weren’t remarkable, but they also didn’t detract from a quality burger.
The fried egg was runny, perfectly melding with the sauce and smoky bacon. The burger wowed without being overwhelming, and we managed to eat the two “side” pancakes as well. We can imagine even the most loyal pancake lovers considering the Brunch Burger when seeking the cure for a certain subset of hangover.
And lucky for IHOP traditionalists, the new line of burgers isn’t going to change anything about the chain. They can order their pancakes and hash browns just the same as they always have.
However, after trying the new line of burgers, we have to say we were shocked by how much we enjoyed them. The burgers might not become our go-to IHOP order, but they certainly are worth adding to the rotation — especially when accompanied by a side of pancakes.
Everything you need to know about IHOb:
- IHOP has revealed why it changed its name to IHOb, and it represents a massive new strategy for the chain
- IHOP’s decision to change its name to IHOb has been brewing for more than a year
- ‘The pancakes aren’t going anywhere’: IHOP’s president tells customers not to panic over the chain’s IHOb rebrand
- IHOP has revealed the reason behind its big name change, and some people are disappointed
- IHOP changed its name to IHOb to celebrate burgers, but now lots of people are craving pancakes
- Fast-food chains including Wendy’s, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp